Whether in business or life each person has a brand. The problem is that most people are unconscious of their brand. How do we consciously and with intent create our own personal brand — a Me Brand?
In business, we are familiar with product and corporate brand. As a result, employees may identify with the company or product brand and thereby not see the importance of their own brand within that structure. An owner may identify with the brand and reputation of her or his company but that does not determine her or his self identity and reputation. People will separate the two. For example, “Joe” may be seen as a brilliant business owner but a miserable man. Identifying with the “other” brand, the individual is not conscious of their Me Brand.
A Me Brand is important for many reasons, e.g., sales, corporate culture, and personal success. A sales person can repeatedly sell a product to a customer or develop a relationship with a client who buys for a lifetime. A customer purchases without loyalty and may shop lowest price or convenience. A client develops loyalty and buys from someone with whom they have a relationship. So, if you would like to develop a relationship with potential clients or existing customers you may benefit from developing a Me Brand.
Often, in order to develop a consistent culture, corporations are using “personality” typing with employees and new hires. While this is helpful, it can be enhanced by assisting the employee with the use of that information to develop their Me Brand. They are then consciously creating their unique identity with their strong qualities and adding to the diverse yet unified corporate team as well as to the clients and or bottom line.
In order to develop a successful career personally, development of your brand is important. Your brand can exist because of the perceptions and assumptions others have of you. That is not a brand of which you are necessarily aware nor is it the way in which you want your brand to develop. Do you know how others perceive you? How do you want to be known? It is important for you to be able to answer that question with honest thoughts and goals. It is also important to understand that there are ways you may want to be known but you may be coming across different. Consequently, it is important to understand what is causing the difference so the correction can be made.
Everything in business starts with you! What is the experience you wish to create and to have in each of your business relationships? In order to define and create those experiences you must be aware of your Self. Your attitude, your philosophy, your personality are the first aspects that your colleagues, peers, managers, clients, and others see and experience. The more aware you are of how and who you are in business (or life) the more clear and consistent your brand will be reflected. The more you are branded as a positive, likable person, the more people and clients will want to know you. Consequently, the greater your success!
